Museums now exist in a complex context of longterm economic uncertainty and exclusion, global instability, shifting and conflicting demographic changes and fastpaced technological developments. Glasgow was once described as a powerhouse of industry, innovation and entrepreneurship – the fourth richest city in Europe. Its riches today include the civic collection, its diverse population, and the creative industries. This presentation will reflect on how Glasgow’s Museums and Arts services are navigating these changes through a range of innovative projects. What impacts do they have on how we understand our role, our ‘expertise’ and those of the communities we serve? Increasingly the cultural sector speaks of collaboration but how easy is it to ‘cross borders’ and navigate new ethical terrain?