After digesting the overwhelming amount of brilliant and thoughtprovoking insights I gathered during my research visit in Washington D.C., New York City, and Chicago in October 2011, I finally put together a report about what I see as the most important tendencies and learnings I brought home with me:
- Sharing is caring: Open access creates more value
- Use existing platforms and social media
- Mobile strategies
- Strengthen in-house development teams
- Online and print publication synergies
Kulturstyrelsen (the Danish Agency for Culture, formerly the Heritage Agency of Denmark) funded the research visit, and has kindly allowed me to write the report in English. This way, I’m hoping to be able to not only share my learnings with the Danish museum community, but also to give just a little back to the generous US museum community who hosted me.
Download report here: Report: Research visit in the US, October 2011
Please don’t hesitate to get in touch with me if you want to know more about the reserach visit, or connect with the institutions I visited.
Merete Sanderhoff, Statens Museum for Kunst, Copenhagen